Rihanna… step aside, there’s a new Puma in town and her name is Selena Gomez. The 25 years old pop star announced her new partnership with the athletic brand yesterday on Instagram. So what’s on the table, you’ve been asking? Well, it’s too soon to tell but according to the media, Gomez will follow other stylish celebrities such as Riri and The Weekend (who happens to be her boyfriend), and will probably embrace the role of a co-designer.
Puma has also shared the fresh news on their Instagram as they wrote: “Fearless talent and queen of Instagram joins the family”. Apparently, they know what they’re talking about. Gomez indeed dominates Instagram with 127 million followers. She was officially crowned in 2016, after overtaking some of her colleagues, among them Taylor Swift (103m followes), Ariana Grande (113m followes), Beyonce (106m) and even Kim Kardashian (with ‘only’ 103m). Besides that, she has collabed with major fashion and beauty brands such as Coach, Louis Vuitton and Mac Cosmetics, and just recently landed a massive milestone of being on the cover of Business Of Fashion 500th Issue.
We can hardly wait to see what this upcoming collab will become to be. We’d bet it’s going to be the world’s new Fetish.
