With Kate Moss concentrating on her own collaboration with Longchamp, the model Sasha Pivovarova returns to Longchamp for the second season this year, shot, again, by David Sims. It is very much continuing the clean minimalist aesthetic established in the S/S 2010 ad campaign, this time, in cooler and darker tones. And just like with the S/S campaign – feels a bit catalog-ish.
