Amber Heard, the actress who’s known for movies like Pineapple Express, Zombieland and the forthcoming The Rum Diary, was just announced as the new face of Guess. Ellen Von Unwerth will photograph her for the Guess Fall 2011 campaign next month in Los Angeles. It will be interesting to see if Von Unwerth continues the 60’s vibe that the past couple of Guess campaigns shot by her had. I hope a new brand face will bring new inspiration.
Paul Marciano, Guess’ creative director said that Heard “embodies the essence of the true Guess girl with her natural beauty and classic all-American good looks.” It’s very refreshing to see a fashion brand (you could even call it “mass”) using an openly gay model or actress without making a fuss about it. That’s the way it should be.