Asos just earned themselves some new fans due to their body-positive swimsuit models. The online retailer is featuring models with stretch marks, acne scars, and birthmarks and I couldn’t be more happy. Unlike almost any swimsuit campaign they did retouch these photos and the results are unbelievably stunning! These models look absolutely stunning!
The internet is taking notice and showing praise. So my hat goes down to you Asos for hopefully being a leader for future campaigns.