Donna Karan Dress - Playing Fashion September 2010
Donna Karan dress

Personally, I’m tired of seeing the same dresses by Louis Vuitton, Fendi, Prada and Miu Miu in editorial after editorial. Aren’t you?

This editorial is a breath of fresh air to me. You won’t find any of the overexposed 50s dresses here. The editorial, appropriately named “New York” in Playing Fashion September 2010 issue, showcases fashion by some of the biggest American designer names today. Among the names are Proenza Schouler, Alexander Wang, Donna Karan, Diane Von Furstenberg and Marc Jacobs.

“New York” was photographed by Ryan Yoon featuring the models Sheila Marquez and Nataliya Gotsii.

Proenza Schouler Dress and Top -Playing Fashion September 2010
Proenza Schouler dress and top

Everything by Alexander Wang Playing Fashion September 2010
Everything by Alexander Wang

Marc Jacobs Coat Playing Fashion September 2010
Marc Jacobs coat

Diane Von Furstenberg Bolero Playing Fashion September 2010
Diane Von Furstenberg bolero

Everything by Alexander Wang Playing Fashion September 2010
Everything by Alexander Wang

Everything by Tommy Hilfiger Playing Fashion September 2010
Everything by Tommy Hilfiger

[FashionGoneRogue]