By now you should already know that H&M‘s secret holiday collaboration is Lanvin. The one-time line is dubbed “Lanvin Loves H&M”. And now, H&M has even released the first ad campaign video for the line!

In the video, Alber Elbaz talks about why Lanvin agreed to do the collaboration. Elbaz says, “When H&M approached us to do this collaboration, they asked if I could actually translate the dream that we created at Lanvin to a bigger audience. It wasn’t a project about a dress for less. I think that I love the idea that H&M was going luxury rather than Lanvin is going public. I thought it was a smart concept, so I say “I do”.