Spiga2, a new boutique, is about to open this weekend at Milan’s Via della Spiga 2. Previously, a Dolce & Gabbana accessories boutique was occupying the space. The new boutique will sell emerging designers such as Behnaz Sarafpour, Sophie Theallet, Yigal Azrouël, Fannie Schiavoni, Erkan Coruh, Peter Jensen and Heather Williams.
Domenico Dolce and Stefano Gabbana picked the pieces that will be sold there themselves. In their book, this is another step they take to change Milan’s existing fashion system. Today Milan isn’t very young-designer friendly, to put it mildly. So, the new boutique, which also offers free internet services for shoppers to be able to blog their experiences, is quite a fresh and unique concept for Milan. They hope the boutique will attract the younger generations and give the new and emerging designers a real shot in Milan.
The designer brands sold in the boutique will constantly change and, naturally, you will also be able to shop there for Dolce & Gabbana accessories.