Louis Vuitton Charm Bracelet Fall 2009
Louis Vuitton charm bracelet from Fall 2009 collection

It’s been nine years since Marc Jacobs created the first Louis Vuitton jewelry piece in 2001 – a charm bracelet. And next year, Louis Vuitton will take it’s fine jewelry business to another level.

Late next year a new fine jewelry flagship store is set to open. The location is perfect too – Place Vendôme in Paris. The Louis Vuitton jewelry store will be among good neighbors too. Jewelry stores such as Boucheron, Van Cleef & Arpels, Chaumet and Mauboussin already occupy the square and the Ritz is right there too.

With Lorenz Bäumer, Place Vendôme veteran, as as artistic director of fine jewelry, we can expect some pieces to reach the sever figures mark. But the store will also carry “medium price” jewelry and watches as well.

[Vogue Russia]