Eyola is a London based designer who has quite a resume behind her. She studied fashion design at Central Saint Martins and completed her masters at the IED Moda Lab in Milan. Not surprisingly, she interned at Alexander McQueen and Missoni. After starting her own label in 2008, Eyola was immediately recognized as an emerging talent by Vogue Italia.
Eyola’s style is heavily influenced by the Victorian era and her time at Alexander McQueen shows in her designs. With well structured and ultra-refined silhouettes, her philosophy and aesthetic is trend-averse and exclusive.
While her clothes already retail at Pipa boutique in Maida Vale and London W9, she also started her own e-boutique, and quite a revolutionary one at that. Eyola doesn’t create collections by seasons. Every eight weeks she creates a small limited edition collection. Only eight of each item. So when you buy her designs, you’re pretty much guarantied a true one-of-a-kind couture item. This is the haute couture edition of fast fashion!
Be sure to visit Eyola’s boutique to see what items are available right now, or simply to see her amazingly tailored clothes.