A couple of weeks ago we learned of Lanvin’s super secret collaboration with H&M. Lanvin For H&M went full gear into social advertising and the internet went abuzz with this highly anticipated collaboration.
The first trailers were of Alber Elbaz talking about Lanvin x H&M collaboration. Then Lanvin For H&M announced a competition for bloggers. The blog with the most votes was to get an exclusive – the next trailer and collection sneak peak video. Smart. And cost effective, to say the least.
Well, the winning blog was Zet Fashion. You can watch the full trailer on her blog. The clues to the collection are as follows – the French made satin dresses, a sketch of a mini yellow-ish khaki dress and a sketch of a face dress that Alber Elbaz stand-in is sketching.
I’m going to take a wild guess here, but I think Lanvin For H&M will have a lot of dresses! And like Refinery29 said, can we maybe drop the face dresses idea before they go into production?
