A model displays a creation by designer Peter Dundas for Emanuel Ungaro spring-summer 2011 ready-to wear collection presentation held at the Serre Andre Citroen in Paris, France on October 4, 2010. Photo by Christophe Guibbaud/ABACAPRESS.COM Photo via Newscom

Anna Dello Russo, Japanese Vogue fashion editor, is turning into a full fledged 47 year-old merchandise pop princess. After walking the runway for Giles Deacon’s Ungaro Spring 2011 collection and creating a line of t-shirts for Yoox that sold out instantly, she now turns to the beauty business.

The new Anna Dello Russo perfume will only be available online and cost $25 for a 10ml gold shoe shaped bottle. The gold shoe should be representing her Cinderella story apparently – working for Condé Nast, unnoticed, for 20 years before rising to fame as … fashion celebrity and merchandise pusher? Seems that working as a fashion editor at Vogue is a dead end job, unless you use it to become famous and begin moving your own merchandise.

I think we can all agree that after this, the magazines cannot give fashion bloggers the side eye when it comes to impartiality and integrity.