Reed Krakoff’s brand is expanding exponentially. I suppose that’s what it’s like when you are the creative director of another, established, fashion brand (Coach) and you have it’s full financial backing.
Just like everything else Reed Krakoff showed us so far, his first fragrance is all about exclusivity and superior craftsmanship. The perfume will be filled into handcrafted Murano glass bottles. To give you the full luxury experience the fragrance package will include the empty Murano bottle, a metal funnel, two refills (that you can pour yourself into the bottle) and a hand-signed card from Reed Krakoff.
As you’ve probably guessed by now, the forthcoming Reed Krakoff perfume is highly limited-edition and comes with a hefty price tag. A $695 tag to be exact. It will be sold exclusively in Reed Krakoff stores.
And how will the scent smell you ask? Probably very modern.
[WWD]
