NEW YORK - NOVEMBER 15: Billy Reid and Jeanne Reid attend the 7th Annual CFDA/Vogue Fashion Fund Awards at Skylight SOHO on November 15, 2010 in New York City. (Photo by Ben Gabbe/Getty Images)
Billy Reid and Jeanne Reid

This year’s 2010 CFDA/Vogue Fashion Fund prize winner is menswear Billy Reid. Surprisingly, womenswear designer Prabal Gurung came second, sharing the runner-up spot with jeweler Eddie Borgo. After seeing Prabal Gurung’s Spring 2011 collection I was sure he was going to win!

Billy Reid is a menswear designer, but also does womenswear as menswear. In his collections you’ll find a lot of plaid, denim and rustic Mississippi charm. His style is sometimes described as “Southern-bred luxury” and indeed it is.

Reid will get $300,000 in 2010 CFDA/Vogue Fashion Fund prize money and his runner-ups, Prabal Gurung and Eddie Borgo, a $100,000 each.

Surely enough the 2010 CFDA/Vogue Fashion Fund Awards event was name-dropper’s heaven. Anna Wintour and Carey Mulligan wore Chanel Fall 2010 Haute Couture – an ode to Carey Mulligan’s Vogue October 2010 cover I’m sure. Mary-Kate Olsen and Ashley Olsen wore black and Giambattista Valli was just plain awesome.

NEW YORK - NOVEMBER 15: Anna Wintour attends the 7th Annual CFDA/Vogue Fashion Fund Awards at Skylight SOHO on November 15, 2010 in New York City. (Photo by Ben Gabbe/Getty Images)
Anna Wintour

NEW YORK - NOVEMBER 15: Carey Mulligan attends the 7th Annual CFDA/Vogue Fashion Fund Awards at Skylight SOHO on November 15, 2010 in New York City. (Photo by Ben Gabbe/Getty Images)
Carey Mulligan

NEW YORK - NOVEMBER 15: Mary-Kate Olsen and Ashley Olsen attend the 7th Annual CFDA/Vogue Fashion Fund Awards at Skylight SOHO on November 15, 2010 in New York City. (Photo by Ben Gabbe/Getty Images)
Mary-Kate Olsen and Ashley Olsen

NEW YORK - NOVEMBER 15: A model and Giambattista Valli (R) attend the 7th Annual CFDA/Vogue Fashion Fund Awards at Skylight SOHO on November 15, 2010 in New York City. (Photo by Ben Gabbe/Getty Images)
Giambattista Valli and model

NEW YORK - NOVEMBER 15: Prabal Gurung attends the 7th Annual CFDA/Vogue Fashion Fund Awards at Skylight SOHO on November 15, 2010 in New York City. (Photo by Ben Gabbe/Getty Images)
Prabal Gurung

NEW YORK - NOVEMBER 15: Mother of Eddie Borgo and Eddie Borgo attend the 7th Annual CFDA/Vogue Fashion Fund Awards at Skylight SOHO on November 15, 2010 in New York City. (Photo by Ben Gabbe/Getty Images)
Eddie Borgo and his mother