Liya Kebede Lacoste Spring 2011 Campaign

Working for the first time with photographers Mert Alas and Marcus Piggott, Lacoste is trying on a new look. More sophisticated, fashionable and chic. Stars of Lacoste Spring 2011 ad campaign – Liya Kebede and Anja Rubik – are wearing a classic Lacoste polo over an evening attire. Thus the new campaign tag line – unconventionally chic.

The new ad campaign aesthetic is not the only step Lacoste are taking to become more chic. Few months ago it was announced Lacoste will collaborate with Catherine Malandrino on 4 collections with the first one set to hit the stores in April.

Anja Rubik Lacoste Spring 2011 Campaign

[Images via FashionGoneRogue]