Pringle of Scotland Spring 2011 ad campaign, though still in the etherial indie realm, has moved on from the androgynous vibes of Tilda Swinton and photographer Ryan Mcginley’s moody outdoor shots of seasons past, and secured Swiss art photographer Walter Pfeiffer for the job.
Scottish model Freya Mavor is the star of the forthcoming Pringle of Scotland Spring 2011 ad campaign. Photographed indoors, the new campaign is definitely more feminine and has that young indie girl allure.
It’s worth noticing that Pringle of Scotland Spring 2011 campaign is the only one that has a model lying of the floor silhouette this season. Fall 2010 campaigns of both Marc Jacobs and Alberta Ferretti had images of models lying on the floor shot from above.