Givenchy Ruth Hogben SHOWStutio Film

Something is different about Barneys’ website today. Starting today, when doing your online shopping at, you’ll be able to purchase not only Givenchy accessories but ready-to-wear as well.

The news coincide with the fact that Riccardo Tisci brought his whole Givenchy team to New York for presenting the new Givenchy Pre-Fall 2011 collection and shooting the lookbook. According to WWD, at the moment the U.S market is very important to Tisci.

Balenciaga is amidst plans of expanding the U.S as well. With the stock market going up, when it comes to people with money, they are ready to shop again. After last year’s financial crisis and retail slowing down, now is a good time for European brands to come in. As retail picks up again, new shopping patterns will emerge.