The new Missoni Spring 2011 campaign, dubbed ‘Family and Friends’, photographed by Juergen Teller, reads like a collage of portraits featuring the Missoni family and their extended group of friends rather than regular models.

Missoni Spring 2011 print campaign is accompanied by a video ad as well. Composed like an album of shots of family and friends (hence the name), the video features the whole Missoni clan – Tai, Rosita, Vittorio, Luca, Angela, Margherita, Francesco, Teresa, Ottavio, Marco and Jennifer. And friends – Leighton Meester, Camilla Al Fayed, Eugenie Niarchos, Lissy von Thurn und Taxis, Tatiana Santo Domingo, Victoria Fernandez, Joan Burnstein, Sir Peter Blake and James Brett, Andrea and Charlotte Dellal, Jade Parfitt, Jaquetta Wheeler and Jasmine Guinness.

Leighton Meester For Missoni Spring 2011 Campaign

Missoni Spring 2011 Campaign

[Vogue Italia]