Aymeline Valade Alexander Wang Spring 2011 Campaign

Alexander Wang Spring 2011 campaign features the model Aymeline Valade as photographed by Craig McDean. In the images Valade is a type of androgynous samurai creating cool action shots. We rarely get to see the clothes movement in a campaign ad where they are fixed into still perfection.

The one this Alexander Wang wants is for us to not call it a campaign, but an ‘image piece’. Wang said, “We restrained from using those words, because you set yourself up for doing things in a systematic way – like rolling out ads in the magazines certain times of the year. For us, it’s about testing the waters and doing something out of the box.”

You’ll be able to see the image piece in all its glory on Lafayette and Great Jones on February 7th and in Interview Magazine’s March 2011 issue.

[WWD]