H&M Conscious Collection hits the stores in what seems right now like a long time – April 14th, but the hype already begins to build up. White shades and minimalistic silhouettes, so on point with both the current New York Spring 2011 trend and the sustainability and organics trend. All at the price range of $10 to $60 – what’s not to like?
With such strong emphasis on romantic lace and Broderie Anglaise, not all pieces are as stylish as one would hope them to be. Some cross the barrier of coolness into the Little-House-On-The-Prairie territory. But others, like the clean and crisp looking blazers at $50 a piece, are just waiting for you to grab them off the rack. With almost 30 pieces in the Conscious Collection, you have to narrow your search down and be prepared when you hit your favorite H&M location.