Roitfeld will style and even serve as somewhat of an inspiration for Barneys New York Fall 2011 advertising campaign and catalogue. She will even style the store’s Madison Avenue windows. All these will be unveiled in September.
Barneys New York tapped Mario Sorrenti to photograph the campaign and catalogue in two locations – New York and Paris. And it is Roitfeld’s laid back and cool Parisian attitude which will set the mood. Barneys creative director Dennis Freedman says of Roitfeld, “She is the ideal muse as well as editor. She has a unique and extraordinary personal style. She appeals to all ages. She is independent and strong, and yet she is completely feminine. She is a woman of the world, which we like to think our customer is, as well.”
Roitfeld on her part is excited about the project as well. For her, “Barneys has always been the biggest name in luxury department stores, so to be able to participate in this project with them, and be visible during the next fashion week in New York, is my dream come true,” Roitfeld said. “To a French girl, it’s a big, big dream.”