Photo via fashionfame.com

Burberry Fall Winter 2010 digital ad campaign goes 3-D. According to WWD you will be able to make the models do a whole bunch of stuff, like picking up a bag, turning it and putting it back down. You will get the same control over rain boots, umbrellas and trench collars. Christopher Bailey, chief creative officer, explained, “I want anyone who sees the campaign not just to see images, but to feel a part of what we have created — connecting people through technology, music, the collections, the attitude and the emotion captured.”

The campaign was shot by Mario Testino, starring model-slash-actress Rosie Huntington-Whiteley and featuring Thomas Penfound, Seb Brice, Douglas Booth, Nina Porter, Sam Rollinson, Charlotte Wiggins, Caspar Smyth, Gwilym Gold, Rory Cottam and Samuel Fry.

The digital campaign appeared today on the burberry.com website and is expected to be fully launched in July. I suppose all the good stuff come in July because I’ve tried it out and got to rotate 110 degrees a Martix-ish 3-D shot of a models in the rain.

I don’t know about you, but in July I’m hoping to get a full Jenna Jameson-ish interactive video experience.


Photo via fashionfame.com

Check out the rest of the campaign photos @ FasionFame.com